DELHI MANAGEMENT ASSOCIATION

Presents

Workshop ON

POWERFUL WRITING SKILLS
(Letters, E-mails & other Business Correspondence)
Date : June 6-7, 2008
Venue : India Habitat Centre,Lodhi Road, New Delhi.
 

Good communication skills are fundamental to business success.  Effective and purposive writing not only grabs attention of the readers but also persuades influences and sells your ideas, services, products, proposals and even your vision and dreams.  One does not necessarily acquire mastery over written communication with schooling alone.  The secret lies in learning the fundamentals of science and art of written communication and achieve excellence through sustained efforts.

This practice-oriented 2-day skill development program has been designed to equip the participants with a scientific and systematic approach to effective, clear, crisp and concise writing.  After undergoing this result-focused program, participants should:-

  • Be able to make better impression on the reader at the first instance;
  • Write what they precisely mean and make it easily understood to the reader;
  • Commit only what they actually propose to commit; and
  • Achieve the desired results with effective writing skills.
 
Program Contents & Coverage :

The Program will cover basic as well as finer aspects of written communication that help in substantially improving and achieving excellence in writing skills.  It will provide useful techniques, guidelines and practice for achieving qualitative competence. 

It will broadly cover:
The Science of Written Communication :
  • Need, Purpose and Significance of Writing Skills
  • Challenges of Writing Competences
  • The Hallmarks of Good Writing
  • Understanding the Elements of Prose
  • Crafting Sentences: Ideal Length, Structure and Construction
  • A Preliminary Quiz: Refresh and Assess Your Grammar
  • Mastering Grammar: The Science of Written Communication
  • Improving Readability of Your Writing -  Mind Your Fog Index 
  • Erroneous Writing: Avoid Most Common Errors and Pitfalls 
  • Better Use of Dictionary, Thesaurus and Writing Aids
  • Computer Software as Your Tools for Better Writing
  • Use of Punctuation for Clarifying What You Mean
 
Building Blocks of Powerful Writing :
  • Clarifying Some Common Myths About ‘Good Writing’
  • Recognizing and Exploiting the Power of Words
  • Choosing and Using the ‘Most Appropriate Word’
  • Expanding Your Vocabulary: How to Learn New Words
  • Empower Your Writing: Wordplay, Consistency and Brightness
  • Mastering the use of ‘Context’ and ‘Humour’ in Writing
  • Distinguishing ‘Facts’ from ‘Inferences’
  • A B C of writing: ‘Accuracy’, ‘Brevity’, ‘Clarity’
  • Six principles of ‘Crystal Clear Writing’
  • Seven Cs of ‘Highly Effective Writing’
  • Exercises on Improving ‘Accuracy, Brevity, Clarity’
 
Art of Better and Effective Written Communication :
  • Basic Types of Writing and Their Uses
  • Selecting appropriate channel
  • Formats To Suit Purposes of Writing
  • Organizing Thought Patterns – Defining Purpose / Intended Effect
  • Idea Generation Through ‘Mind Mapping Technique’
  • Processes Involved in Writing: ‘Planning, Writing and Editing’
  • Developing Your Text : Making First Draft
  • Revising, Fine-tuning and Polishing Your Draft
  • Proofreading. Editing and Finishing
  • Avoiding common pitfalls, jargon, clichés and trite
 
Practical Exercises in Improving Your Writing Skills :
  • Business Letters
  • E-Mail Writing
  • Report  Writing
  • Power Point Presentations
  • Office Memo Writing
  • Writing Accurate Minutes
  • Notings on Files for Decision Making
  • Writing Resume
 
Faculty Profile & Methodology :

Mr. L.N. Mehta, Business Communication Specialist, was formerly Senior Deputy Director and Consultant (HRM) with National Productivity Council.  During his three decades tenure, besides Training, he also functioned as Head of Administration, Employee Development and Finance Divisions.  He was also Member of Task Force on Repositioning NPC and Head of its Market Planning Committee.

Mr. Mehta has to his credit a track record of conducting result-oriented training programs for over 25 years.  He has conducted more than 200 programs and workshops and specialized himself in areas like Communication Skills, Supervisory Skills, Team Building & Team Work, Leadership Skills; Managing Performance, Office & Administration Management, Managerial Effectiveness, Executive Development  and Excellent Secretarial Skills. 

His programs have been attended and highly appreciated by over 5000 participants.  His unique training methodology is an ideal blend of theory and practices, with high emphasis on ‘real learning’, use of participant-driven approach, case-studies, scientifically developed games and exercises for hands-on-practice.
 
Participation Fee
Rs. 5000/- per head for members of DMA/AIMA and LMAs
   Rs. 5,500/- per head for non-members
(Participation Fee inclusive of lunch, reading material and other expenses).  

Group discount of 10% on group of minimum 3 nominations from the same organisation. Cheque/DD should be drawn in favour of Delhi Management Association.

Once the registration of a nominee is confirmed and he or she is unable to attend the programme, the fee is non-refundable. However, participation by a substitute for the programme shall be allowed.

Please fill in the registration form and send it to:

Rajan Pandhi, Asstt. Director  9810877615 (M)
Delhi Management Association, India Habitat Centre, Core 6A,
1st Floor,Lodi Road, New Delhi - 110 003
Phone : 24629555, 24649552 , Telefax : 24649553
Email : dmadelhi@sify.com or dmadelhi@ndb.vsnl.net.in  
Website : www.dmadelhi.org
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DMA Workshop on POWERFUL WRITING SKILLS
June 6-7, 2008 (Friday- Saturday)
REGISTRATION FORM :

Please fill and return this form along with the registration fee to

Rajan Pandhi,

Assistant Director,

Delhi Management Association,

India Habitat Centre,

Core 6A, First Floor,

Lodi Road,

New Delhi-110003 (Phone: 24629555, 24649552  Telefax: 24649553) 

E-mail: dmadelhi@sify.com  or  dmadelhi@ndb.vsnl.net.in).


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Please find enclosed herewith a demand draft/cheque of Rs. _____in favour of Delhi Management Association payable at New Delhi.

 

Date ………………….Signature